Course Unit Profile

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Basic Information

Course Unit Title: BUSINESS INTELLIGENCE AND PERFORMANCE MANAGEMENT

Course Unit Code: 566AA

Level of course unit

Second Cycle (Laurea magistrale) Degree Programme in Business Informatics

Year of study

First year

Semester when the course is delivered

First semester

Number of ECTS credits allocated: 6

Name of Lecturer(s):

To be defined.

Language of instruction

Italian

General Information

Learning outcomes

The student who completes the course successfully will be able to demonstrate advanced knowledge of the main issues related to the use of Information Technology to design and implement applications aimed at companies profit optimization maneuvering both marketing and financial levers (e.g., air flight reservation, product recommendation, customer segmentation, web advertising optimization.). The course is interdisciplinary and aimed to an IT-oriented view of key aspects of Management Science.

Course contents

The course presents a conceptual framework and a repertoire of methods for maximizing profit together with a few realistic examples. The key concept is building up a model for forecasting the market demand of company's products and a strategy for fixing sales prices and volumes. The company collects data about its customers and builds up a data repository for analyzing it, applies data mining and machine learning methods and creates a forecasting model for customers behavior, applies optimization algorithms and makes decisions about sales strategy, gets feedback from the market and repeats the cycle. A part of the course will be dedicated to a set of case studies.

Specific Information

Prerequisites, co-requisites, as a prerequisite for further study

Prerequisites

None.

Co-requisites

None.

Prerequisite for

None.

Mode of delivery

Delivery

face to face

Attendance

Advised

Teaching methods

Learning activities

Recommended or required reading

Lecture notes will be distributed at the beginning of the course.

Assessment methods and criteria

Assessment methods

Assessment criteria

In the written exam, the student must demonstrate the use of knowledge of the course contents to solve problems. During the oral exam the student must be able to demonstrate knowledge of the course contents and be able to discuss the topics thoughtfully and with propriety of expression.

Work placement

No

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