Second Cycle (Laurea magistrale) Degree Programme in Business Informatics
To be defined.
The student who completes the course successfully will be able to demonstrate advanced knowledge of the main issues related to the use of Information Technology to design and implement applications aimed at companies profit optimization maneuvering both marketing and financial levers (e.g., air flight reservation, product recommendation, customer segmentation, web advertising optimization.). The course is interdisciplinary and aimed to an IT-oriented view of key aspects of Management Science.
The course presents a conceptual framework and a repertoire of methods for maximizing profit together with a few realistic examples. The key concept is building up a model for forecasting the market demand of company's products and a strategy for fixing sales prices and volumes. The company collects data about its customers and builds up a data repository for analyzing it, applies data mining and machine learning methods and creates a forecasting model for customers behavior, applies optimization algorithms and makes decisions about sales strategy, gets feedback from the market and repeats the cycle. A part of the course will be dedicated to a set of case studies.
face to face
Lecture notes will be distributed at the beginning of the course.
In the written exam, the student must demonstrate the use of knowledge of the course contents to solve problems. During the oral exam the student must be able to demonstrate knowledge of the course contents and be able to discuss the topics thoughtfully and with propriety of expression.
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