Course Unit Profile

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Basic Information

Course Unit Title: BUSINESS MANAGEMENT

Course Unit Code: 049PP

Level of course unit

First Cycle Degree Program in Business Administration

Year of study

None

Semester when the course is delivered

Second semester

Number of ECTS credits allocated: 9

Name of Lecturer(s):

Prof.: Antonella Angelini
Email: antonella.angelini@unipi.it

Prof.: Riccardo Lanzara
Email: riccardo.lanzara@unipi.it

Language of instruction

Italian

General Information

Learning outcomes

The students who succesfully completes the course wil be aware of how a company can define:
- its own competitive strategy
- its Marketing strategy and the relatively Marketing mix
The student also will be able to demonstrate a solid knowledge in the evolution of manufacturing strategy and operations

Course contents

Specific topics:
Analysis of industrial sectors
- SWOT analysis
- analysis of competitive advantages (cost and differentiation)
Marketing
- principles of Marketing strategy
- principles of Marketing management (Marketing mix)
Manufacturing
- from static models to dynamic manufacturing

Specific Information

Prerequisites, co-requisites, as a prerequisite for further study

Prerequisites

For this course the prerequisite/s is/are

Co-requisites

None.

Prerequisite for

None.

Mode of delivery

Delivery

face to face

Attendance

Not mandatory

Teaching methods

Learning activities

Recommended or required reading

- Grant, R.M., 2010, L’analisi strategica per le decisioni aziendali, Bologna, Il Mulino.
- Peter, P.J., Donnelly, J. H., 2013, Marketing, Milano McGraw-Hill, 5° edizione it
- Lanzara R., 2011, La rosa e il sensore: tradizione e innovazione nell'impresa dinamica, Franco Angeli, Milano,



Assessment methods and criteria

Assessment methods

Assessment criteria

In the written exam (40 minutes, 20 questions with close and open answers), the student must demonstrate his/her knowledge of the course material and to organise an effective, syntetic and correctly written reply.

Work placement

No

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